IT'S
HERE!
CATALOG AGE and O+F unite to better
reflect the state of your business today, and provide superior intelligence
on print, online, and cross-channel integration; news and benchmark research;
list and data strategies; and insights on retail and B2B.
More than 96% of catalogers sell products in both print and online. And
selling through other channels such as retail, direct sales and outbound
telemarketing is commonplace. Direct-to-consumer marketing and product
fulfillment extends the reach of retailers, wholesalers and manufacturers
to better serve their customers.
Throughout this evolution, we have continued to provide you with editorial
coverage of these trends. Now, MULTICHANNEL MERCHANT
provides the complete focus you need on integrating front-end and back-end
operations, and everything in between. It helps you:
INTEGRATE
Find strategic synergies across channels, maximize your use of data
and resources, and make your business streamlined and intelligent. |
SELL
Discover new ways to identify prospects, cross-market and upsell effectively,
and create a consistent brand in all channels. |
DELIVER
Manage your warehousing, delivery and returns operations to create
loyal customers and generate long-term, tangible value. |
MULTICHANNEL MERCHANT provides information the way you
do business—across multiple channels. Utilize our entire franchise
to get the insights you need, including our print magazine, e-newsletters,
conferences, Webinars and more.
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